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What is EIR (Embossed in Register) Flooring?

There are so many flooring options available today that it can be difficult to choose the perfect flooring for home or business. Technological advances have made it possible to have a floor with a beautiful look and feel of natural wood – but better. SPC Flooring enhances your style, but is easy to care for and long-lasting.

Knowing a little bit more about the various types of flooring, how they are manufactured and each type’s strengths and weaknesses should be helpful when making a decision. After all, if you decide to change the color of a room, repainting is fairly easy. However, replacing cheaply made, disappointing flooring is expensive and a major hassle.


All Vinyl Flooring is Not Alike

Vinyl flooring is a general term that can be used for everything from cheap, poorly constructed sheet vinyl flooring to technologically advanced High End luxury vinyl flooring.

Quality Matters


The Difference Between Vinyl Flooring and Engineered Hardwood

Both engineered hardwood and vinyl flooring are laid as “planks” using a tongue and groove ‘CLICK’ system.

Engineered hardwood has a series of base layers topped by a very thin slice of natural hardwood and a protective coating.

Luxury vinyl flooring also has a series of base layers. However, the top layer is a photo of natural wood or stone covered by a UV and Wear protective coating. Today’s digital photography technology makes good vinyl flooring look very much like natural wood. Best of all, these floors are super easy to take care of and they remain beautiful for many years.

How flooring is manufactured determines how durable it will be. Heat and pressure are used to bond the layers together. Vinyl floors are rated according to how much heat and pressure is used, from.

Embossing Adds Texture to Flooring

Embossing can be added during the heating process. A metal plate containing a pattern is pressed into the surface layer, creating ridges similar to the ridges in stone or wood. Texture is added to the flat photo layer that may or may not match the grain of the photo of the real wood or stone.

Embossed In Register (EIR): EIR flooring is the highest quality flooring – The texture perfectly lines up with and matches the wood portrayed in the image layer.


Our flooring uses the most advanced Embossed in Register technology. EIR flooring has the look and feel of real wood with all of the benefits and easy care of the best vinyl flooring.

Contact us today to learn more about our flooring products.


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Colours and designs are only limited by your imagination. We have more than 50 available. Below is 8 most popular

Stone Composite Flooring

For Commercial & Residential Use Tel: +44 (0)7788 665955

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